This site provides information on market research for small businesses. Included is information on what marketing is, how to gather marketing information, and how to start a business. There are also examples of student-created businesses activity and how to write a business plan.
In this lesson, students will learn how to identify the market areas of some of the major retailers in their community. Students will be invited to create a business plan and a request for a bank loan after learning about "threshold" and "range".
This site challenges students to engineer cell phones to market to senior citizens or middle school students based on research about their needs. Students learn to research and design for a real work task.
This simulation game permits students to design a budget for their business which includes setting the unit price, production levels, marketing expenses, and research and development costs. There is a school-based version of the simulation available from local Junior Achievement office including lesson plans and teacher resources.