Explore these web pages to learn how to write good advertisements. Find out what the target audience is, how to create a right appeal, and what words to use for a successful advertisement. Includes quotes on advertising by David Ogilvy, lists of top advertisements and slogans, lesson plans, work sheets, and in class activities. Includes links to the eThemes resource on Advertisements and Persuasive Writing.
PBS Kids: Don't Buy It Get Media Smart!
Find out everything about show business and advertising. Click on the "Advertising Tricks" link to learn about advertisements. Find out how to spot them, their secrets of selling, and then create your own ads online. NOTE: The site includes ads.
Free Tutorials on Copywriting
In the "Headlines" and "Body Copy" sections of the page there are tips on how to write a good advertisement. Select the "Tutorials" link at the left and choose the "How To Write Sales-Generating Body Copy" tutorial to learn more about copywriting. NOTE: The reading level is for older students. NOTE: The site includes pop-up and banner ads.
Press Release: Rules for Writing Better Advertisements
Here are a few tips for writing better advertisements. NOTE: This site includes ads.
Ad Writing Tips
This site provides tips for writing effective classified ads and a checklist for criteria to include for writing a general merchandise ad. NOTE: This site includes banner ads and pop-up ads.
Scholastic: Pictures and Slogans Persuade an Audience
This lesson plan introduces students to the use of pictures and slogans to make persuasive advertisement and students will use the knowledge to create their own advertisement. NOTE: This site includes ads.
The Language of Advertising Claims
Read about different claim techniques used by advertisers to make products appear better to consumers. NOTE: This reading level is appropriate for older students.
ReadWriteThink: Persuasive Techniques in Advertising
This lesson plan has activities for students to learning about different persuasive techniques in advertising. Learn how advertisers use emotions, logos, and credible characters to create appeal advertisements. Includes handouts and online resources. NOTE: Even the unit is designed for older students but it can also be applied to lower grade levels.
eThemes Resource: Advertisements
These sites focus on advertisments and how to identify intended messages conveyed through oral and visual media. Lesson plans, classroom activities, interactive games, pictures, and video clips are included. There is a link to the eThemes resource on Writing Advertisements.
eThemes Resource: Writing: Persuasion
These sites focus on persuasive and argumentative writing for middle and high school students. Learn about the persuasive techniques used in letters, essays, and advertisements. There are suggested hands-on activities, graphic organizers, writing prompts, and assessment sheets. Includes a link to an eThemes Resource on debate.
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